Marketing that works, explained simply
Practical guides on hospitality marketing, brand positioning and growth, written from real work with real brands.
Stop trying everything. Build a startup plan that works
Most startups try everything at once. A simpler way to plan your marketing and stick with it.
Read article →
Posting every day is not a marketing strategy
Busy every week but unsure what it achieves? Here is what a real plan looks like.
Read article →
Your customer is not everyone. Here is who it really is
Stop aiming at anyone who might buy. Here is how to find the customers worth chasing.
Read article →
If you sound like everyone else, you will be priced like everyone else
In a crowded market, the brand that is easy to describe is the one people remember.
Read article →
Why should anyone pick you? Answer it in ten seconds
You get a few seconds to explain why you. These examples show how to say it clearly.
Read article →
Your market is not one crowd. It is four small groups
Stop shouting at everyone. Split your market into groups and pick the one worth serving.
Read article →
Your competitors are giving you free lessons. Are you taking notes?
You do not need a big budget to learn what rivals do well and where customers are unhappy.
Read article →
Say it clearly or lose the sale: positioning that works
Why customers choose you, or don't, and how to say it in one clear sentence.
Read article →
Small budget, big plan: how to market without burning cash
A simple monthly plan to grow your business without wasting money on random boosts.
Read article →
Everything feels urgent. Here is what to do first
Twenty ideas, one team. A simple way to pick the three things worth doing now.
Read article →
Brand or marketing? You are probably mixing them up
One is who you are, the other is how you tell people. Know which to fix first.
Read article →
Stop being everywhere: pick the channels that bring customers
Instagram, Google, WhatsApp or LinkedIn? A simple check to choose where to show up.
Read article →Like how I think?
Let's put it to work on your brand.